You will activate marketing campaigns designed to drive awareness and consideration of the credit card portfolio, acquire new card members, as well as build loyalty and engagement among the existing card member base.

  • Manage the end-to-end execution for a variety of campaigns designed to drive co-brand credit card acquisitions and card member engagement, including coordinating creative reviews and approvals between stakeholders, developing daily creative sweeps, QAing and tracking execution of channel tactics, and owning campaign asset trackers
  • Regularly review and audit card placements supporting various campaigns and programs to ensure compliance and accurate in-market dates
  • Provide weekly campaign status updates to co-brand channel owners and stakeholders
  • Maintain test & learn plans and assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) in collaboration with Marketing Analytics and channel owners; gather and analyze performance metrics, identify opportunities for optimization, and develop socialization materials

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